Our People

Joshua Hay

CMO CultureKey, Growth Marketing Expert

Expertise

  • Business Transformation
  • Growth Marketing
  • Organizational Design & Restructuring
  • Team Leadership & Management
  • Customer Analytics
  • Marketing Optimization
  • Martech Strategy & Implementation

Education

  • Yeshiva University, BS Marketing
Growth Marketing Expert and Visionary Leader

Joshua Hay stands out as a seasoned growth marketing strategist with over two decades of specialized experience in driving organizational growth. He excels in crafting and implementing strategic marketing plans encompassing Paid Initiatives, SEO, CRM, practical use of business analytics, website optimizations, and full-scale brand redesigns. His approach is holistic, integrating systems and personnel to derive optimal solutions and organizational structures.

In his career, Joshua has showcased his skills in both B2C and B2B domains. He has significantly contributed to the success of clients like Lord & Taylor, Janie and Jack, True Religion, Robert Graham, FSAstore, and Visual Comfort in the consumer market. His B2B expertise has similarly propelled clients such as Waystar, Innovaccer, Intralinks and Bluecore to new heights.

Joshua’s leadership philosophy centers on the seamless translation of complex marketing strategies into tangible, team-driven actions. He thrives in leading projects from inception to fruition, creating innovative marketing solutions that effectively engage target demographics. A notable highlight of his career is his instrumental role in tripling the revenue of a company initially valued at over $100 million. This achievement underscores his unique ability to blend visionary thinking with practical execution, positioning him as a transformational figure in the marketing sector.

His professional roots trace back to the Music Industry, with enriching experiences at MTV, Nokia, and a subsequent pivot to Intralinks. Joshua’s thought leadership is recognized in Google case studies and contributions to articles in New York Times Bestselling books.

Based in Fort Lauderdale with his family, Joshua balances his professional acumen with personal passions like comics and sneaker collecting. This combination of professional expertise and personal interests defines him as a dynamic and multifaceted leader.