3 Ways to Spot ChatGPT-Authored Posts on LinkedIn
by Joshua Hay
The impact of ChatGPT on LinkedIn remains uncertain. With the broader adoption of ChatGPT and other large language models (LLMs), LinkedIn has seen increased activity, including posts, articles, and blogs. Distinguishing between content created by individuals and content generated by LLMs is not always easy. Despite using precise prompts, some signs and patterns suggest a post might not be human-authored. These signs, based on my recent observations, don’t necessarily affect SEO or engagement but are crucial for authenticity, a key par
Three Key Signs that something is written by ChatGPT:
- Use of Adjectives: ChatGPT often mismanages adjectives through overuse or adding ones that don’t quite fit the author’s natural voice. This leads to content that sounds overly formal and out of character, especially for people who don’t traditionally write that way.
- Emojis: The nuanced use of emojis has become important in marketing communications and has proven to enhance engagement in posts and emails. However, an unnatural frequency of emojis with an excessive amount could demonstrate the involvement of ChatGPT in building the message.
- Content Structure: ChatGPT is great at organizing content, particularly in list-making. Its introductions can be compelling but overly detailed, and it tends to insert summaries forcefully, which can feel unnatural for most social posts.
With AI-generated content, certain patterns emerge, such as a reliance on specific terms and phrases commonly found in professional settings. While these terms are relevant, their patterned or excessive hint at a lack of human touch. When creating posts for LinkedIn, words such as “professionals,” “industry,” “innovative,” and “strategies” are sprinkled generously across posts, aiming to strike a chord with the professional audience.
The always-evolving landscape of content creation prompts continuous investigation into the effectiveness of human versus AI-authored posts. As this trend continues, it will be interesting to see how it continues to change the way we all post on social platforms.