Our People
Jeff Mard
Expertise
- Outbound New Business Swiss Army Knife
- New Business Targeting Strategy
- Lead Generation & Pipeline Management
- Pitch Consulting & Management
- Content Creation → Thought Leadership + Outreach
- Sales Training & Leadership
Education
- Rutgers University
Jeff Mard’s superpower lies in connecting people, where the rising tide lifts all boats.
Fueled by an insatiable drive for continuous learning, Jeff has built a career of increasing responsibility within the marketing agency sector over 25 years. For the past two decades, his focus has centered on business development, during which he has successfully closed dozens, perhaps hundreds, of five to eight-figure deals.
He’s proud to have been a part of winning business with many well-known brands such as Amazon, AT&T, Bose, Cigna, Citi, Diageo, Dunkin’, LVMH, MassMutual, Mohegan Sun, Stanley Black & Decker, and Travelers. Plus a few you may not have heard of like Chamberlain Group, Chegg, Dartmouth-Hitchcock, Four Roses, Lovesac, Middleby, and Waterloo.
Jeff’s focus encompasses two primary areas:
#1 – Scaling professional service businesses – primarily agencies – by adding new logos.
#2 – Advising startups businesses, by often emphasizing a B2B2C growth model.
Despite his Western Mass roots, Jeff spends approximately 20% of his time on the road, crisscrossing the country to attend conferences as a member of the press and serve as a judge in startup competitions, frequently within the Pet Industry sector.
