Our People

Jon Dakss

Martech Expert

Expertise

  • Digital/Agile Transformation
  • Product Strategy and Implementation
  • Data Science and Analytics
  • Marketing Technology
  • Video, Audio and Media Publishing
  • Technology Partnerships
  • New Technology Innovation

Education

  • Columbia University
  • Massachusetts Institute of Technology
Leading Transformation and Innovation through Technology Product & Data

Jon helps his clients bring innovative products to market that people love. With over 20 years of experience in leading product, engineering and data teams across the media and publishing industries, Jon has a proven track record of delivering award-winning user experiences, driving new digital business growth and building strong technology partnerships.

An early Digital and Shoppable Video pioneer and inventor of nearly 40 video-related patents, Jon launched a startup in 1999 to commercialize Machine Learning technology he had invented at the MIT Media Lab. Their demo for buying props and clothing in an episode of “Friends” using your TV remote received significant industry attention and led to their acquisition by a company ultimately acquired by Ericsson and the launch of highly successful TV-Commerce experiences like HSN’s “Shop By Remote.” At NBCUniversal Jon led numerous companywide technology, product and innovation teams in the Office of the CTO, helping launch new digital businesses and hundreds of industry-first experiences across the entire brand portfolio ranging from Online Streaming Video, to Responsive Websites and Mobile Apps, to Second Screen Interactive Experiences to Virtual Reality. As EVP & Chief Digital Officer at EPIX (An MGM Company) he led the development and launch of EPIX NOW, the highly-rated Direct-to-Consumer subscription platform, awarded two Webby honors for Best Streaming Service.

  • Today Jon leads a Fractional CTO/CPO and Executive Advisory practice, having supported nineteen clients ranging from early-stage startups to global media powerhouses with video-related product and technology leadership needs. Amongst the responsibilities Jon provides to his clients:
    Form and lead Product Architecture, Design and Development Teams to launch innovative new digital
  • experiences
  • Deliver Product Best Practices, Lead MarTech/AdTech/Data Solution Implementation and formulate Go-To-Market Strategies
  • Invent new intellectual property and lead Patent Writing and Filing Strategies
  • Formulate end-to-end Business, Product, Tech and Data requirements

Drive Build vs. Buy decisions including leading formal 3rd party provider requisition

Jon lives in Livingston New Jersey with his wife Marcy, three kids and a crazy dog