Functional Expertise Drives
CultureKey’s deep bench of Lifecycle & Loyalty Experts bring relevant experience, a vast network of specialized resources, and a structured process for optimization. Our benchmark-based process documents your company’s Current State, visualizes a desired Future State, and prioritizes gaps based on your specific constraints. Unlike many providers in this space, our work is tempered by a hard won, real world perspective that doesn’t assume “more is always more” when it comes to strategy, technology, spend, and process.
CultureKey supports our clients with a wide range of Lifecycle & Loyalty-related services, including:
Strategy
- Current State Assessment & Goal Establishment
- Brand Alignment
- Value Proposition Development
- Opportunity Identification
Data Management
- 1st, 2nd & 3rd Party Data
- Identity Resolution
- Data Governance & Compliance
- Data & Technology Orchestration
Process & Organizational Alignment
- Benchmark Comparisons
- Best Practices Assessments
- Skill Set Mapping
- Organizational Design
Lifecycle / Loyalty / Marketing Technologies
- Vendor Assessments
- Technology Roadmap Development
- Integration Plans & Implementation
Data Science, Analytics & Insights
- Customer-Focused Modeling & Segmentation
- Program Efficacy Analysis
- Behavior Pattern Analyses
- Customer Valuation Modeling
Loyalty Strategy & Programming
- Program Design & Management
- Campaign Design & Execution
- Program Rewards/Value Management
Measurement & Spend Optimization
- Design of Experiment (DOE) Testing
- Test Management & Measurement
- Budget Optimization Modeling
Clienteling/High-Touch Customer Engagement
- Clienteling Strategy & Program Design
- Sales Professional Training & Management
- Clienteling Technology, Enablement & Measurement
Measurement & Spend Optimization
- Design of Experiment (DOE) Testing
- Test Management & Measurement
- Budget Optimization Modeling
Clienteling/High-Touch Customer Engagement
- Clienteling Strategy & Program Design
- Sales Professional Training & Management
- Clienteling Technology, Enablement & Measurement
Creative/Brand Advisory
- Advisory on Email Design & Content Best Practices
- Operationalization of Personalization
- Channel Preference & Content Delivery
- Creative/Design Testing
- CX & UX Research