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Jon Dakss

Martech Expert

Expertise

  • Digital/Agile Transformation
  • Product Strategy and Implementation
  • Data Science and Analytics
  • Marketing Technology
  • Video, Audio and Media Publishing
  • Technology Partnerships
  • New Technology Innovation

Education

  • Columbia University
  • Massachusetts Institute of Technology
Leading Transformation and Innovation through Technology Product & Data

Jon helps his clients bring innovative products to market that people love. With over 20 years of experience in leading product, engineering and data teams across the media and publishing industries, Jon has a proven track record of delivering award-winning user experiences, driving new digital business growth and building strong technology partnerships.

An early Digital and Shoppable Video pioneer and inventor of nearly 40 video-related patents, Jon launched a startup in 1999 to commercialize Machine Learning technology he had invented at the MIT Media Lab. Their demo for buying props and clothing in an episode of “Friends” using your TV remote received significant industry attention and led to their acquisition by a company ultimately acquired by Ericsson and the launch of highly successful TV-Commerce experiences like HSN’s “Shop By Remote.” At NBCUniversal Jon led numerous companywide technology, product and innovation teams in the Office of the CTO, helping launch new digital businesses and hundreds of industry-first experiences across the entire brand portfolio ranging from Online Streaming Video, to Responsive Websites and Mobile Apps, to Second Screen Interactive Experiences to Virtual Reality. As EVP & Chief Digital Officer at EPIX (An MGM Company) he led the development and launch of EPIX NOW, the highly-rated Direct-to-Consumer subscription platform, awarded two Webby honors for Best Streaming Service.

  • Today Jon leads a Fractional CTO/CPO and Executive Advisory practice, having supported nineteen clients ranging from early-stage startups to global media powerhouses with video-related product and technology leadership needs. Amongst the responsibilities Jon provides to his clients:
    Form and lead Product Architecture, Design and Development Teams to launch innovative new digital
  • experiences
  • Deliver Product Best Practices, Lead MarTech/AdTech/Data Solution Implementation and formulate Go-To-Market Strategies
  • Invent new intellectual property and lead Patent Writing and Filing Strategies
  • Formulate end-to-end Business, Product, Tech and Data requirements

Drive Build vs. Buy decisions including leading formal 3rd party provider requisition

Jon lives in Livingston New Jersey with his wife Marcy, three kids and a crazy dog

Our People

Joshua Hay

CMO CultureKey, Growth Marketing Expert

Expertise

  • Business Transformation
  • Growth Marketing
  • Organizational Design & Restructuring
  • Team Leadership & Management
  • Customer Analytics
  • Marketing Optimization
  • Martech Strategy & Implementation

Education

  • Yeshiva University, BS Marketing
Growth Marketing Expert and Visionary Leader

Joshua Hay stands out as a seasoned growth marketing strategist with over two decades of specialized experience in driving organizational growth. He excels in crafting and implementing strategic marketing plans encompassing Paid Initiatives, SEO, CRM, practical use of business analytics, website optimizations, and full-scale brand redesigns. His approach is holistic, integrating systems and personnel to derive optimal solutions and organizational structures.

In his career, Joshua has showcased his skills in both B2C and B2B domains. He has significantly contributed to the success of clients like Lord & Taylor, Janie and Jack, True Religion, Robert Graham, FSAstore, and Visual Comfort in the consumer market. His B2B expertise has similarly propelled clients such as Waystar, Innovaccer, Intralinks and Bluecore to new heights.

Joshua’s leadership philosophy centers on the seamless translation of complex marketing strategies into tangible, team-driven actions. He thrives in leading projects from inception to fruition, creating innovative marketing solutions that effectively engage target demographics. A notable highlight of his career is his instrumental role in tripling the revenue of a company initially valued at over $100 million. This achievement underscores his unique ability to blend visionary thinking with practical execution, positioning him as a transformational figure in the marketing sector.

His professional roots trace back to the Music Industry, with enriching experiences at MTV, Nokia, and a subsequent pivot to Intralinks. Joshua’s thought leadership is recognized in Google case studies and contributions to articles in New York Times Bestselling books.

Based in Fort Lauderdale with his family, Joshua balances his professional acumen with personal passions like comics and sneaker collecting. This combination of professional expertise and personal interests defines him as a dynamic and multifaceted leader.

Our People

Patrick Bergstrom

CTO CultureKey, Technology Expert

Expertise

  • Technology Transformation & Cloud Migration
  • Product / Engineering Organization Restructuring
  • Product / Engineering / Operations Leadership Training
  • Product / Engineering / Architecture Roadmap & Strategy
  • Large Scale, High-Availability & Resiliency Design
  • Technology P&L, Finance Review
  • Innovation & Creativity

Education

  • Iowa State University
Technology Visionary and Professional Operator

Patrick has been an engineering leader in the retail and healthcare industries for over 20 years. His career is marked by a commitment to leadership and expertise in building and managing high-performing teams. He has been responsible for overseeing product roadmaps, software engineering, operational strategy, and vendor relationships. He has a proven track record of innovation, receiving his first patent while at UnitedHealth Group. Most recently, he’s dedicated his time to helping smaller organizations overcome the challenges of growing and scaling from POC to hundreds of thousands of users. 

Patrick spent the majority of the last decade as a Technology Executive at UnitedHealth Group, managing an organization of 100+ globally distributed Product Managers, Engineers, Architects, and Operations professionals. His team was responsible for ensuring teams across UnitedHealth Group had the support and products necessary to ensure their applications were highly available during critical insurance-buying season, and stable enough to suffer a complete cloud or physical data-center outage. Patrick led multiple transformation projects spanning all 3 major cloud providers, as well as internal private DataCenters.

A defining aspect of Patrick’s career is his proficiency in running transformational engineering and product projects. He has successfully led organizations through agile transformations, operational overhauls, and culture transformations, resulting in the creation of high-performing teams. This unique skill set has made him a sought-after leader in the technology space.

Patrick’s diverse experience includes working with prominent organizations such as UnitedHealth Group and Best Buy, as well as smaller, privately owned entities. His adaptability and impact in different sectors showcase his versatility and ability to navigate the intricacies of various industries.

Notably, Patrick holds a patent in Natural Language Processing (NLP) related to customer service and web-chat interaction. This innovation underscores his commitment to pushing the boundaries of technology and finding practical applications for cutting-edge solutions. His leadership in digital transformation projects across e-commerce, banking, healthcare, retail, and other sectors has left an indelible mark on the industry landscape.

Patrick lives in Iowa with his wife, where he also helps manager their retail empire consisting of 6 specialty retail stores in Ames and Ankeny.

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